To assist farm households to diversify into non-agricultural activities on farm and, as a consequence, maintain or increase the income of the farm households and create employment opportunities. This includes those farmers who have previously diversified and wish to expand.
To create employment opportunities through promoting entrepreneurship and developing the economic infrastructure in rural areas.
To use the natural resources in Northern Ireland's rural areas to attract visitors, and create new employment opportunities through sustainable development of the rural economy.
To improve or maintain the living conditions and welfare of those living in rural areas, and to increase the attractiveness of such areas through the provision of more and better basic services, for the economy and the rural population.
To enable and encourage residents of villages and surrounding areas to create a vision and an integrated action plan to ensure the full population of such areas is achieved . To support integrated village initiatives.
To create opportunities to preserve and upgrade Northern Ireland's rural heritage and to use the natural and built environment as the basis for sustainable economic growth in rural areas.